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Between the Lines

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July 12, 2018

5 Ways to Measure PR Success (Other Than Impressions)

You can’t measure a PR campaign’s success without counting clippings and media impressions. As straightforward metrics that can be quantified and shared with stakeholders,…

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July 9, 2018

Why You Need a Unit Publicist for Your Film

Unit publicity is always one of the first things to get cut when you’re working on a film with a limited budget, but…

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June 28, 2018

5 Films That Recently Killed It On Social

One of the most exciting parts of film marketing and promotions is that the industry embraces current trends, new technology and imaginative tactics. Stories about new movies may…

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June 21, 2018

What NOT to Do During a Media Interview

Every now and then you’ll witness a train wreck of a celebrity interview that ruins a career. From inappropriate comments and insulting their…

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