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December 14, 2018

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What to Get A Publicist for Christmas

The decorations are out, the tree is up, and the team at Touchwood PR is in full-out holly jolly mode. This week we had a fun discussion about the things we’d love to get for Christmas, and we found that our wish lists were pretty universal for all publicists. If we may be indulgent for a moment, here are the things on every publicist’s Christmas wish list…

1. Clipboards.

There are a few items that belong in a “publicist starter pack” and a clipboard is definitely one of them. Chances are that your publicist already has a stack of these and gets them in 5-packs, but how about getting them a nice one with a creative print that matches their personality and a multi-pocket cover for extra organization?

2. Comfortable shoes.

We’re on our feet a lot. Comfortable footwear is a must in this profession and we cannot stress enough how important a pair of comfortable, professional, and stylish pair of flats can be.

3. A portable charger.

What is a publicist without her phone? We’re on them all day taking calls, answering emails/texts and getting news updates. If a publicist hasn’t drained their phone by midday, then it’s been a very slow news day. A portable charger (or two) could be a lifesaver in a pinch.

4. Hair care.

Looking presentable takes time and effort, and when you’re working long days for high-profile, week-long events, it can be a bit of a challenge and a chore. Everyone in our office has dreamed of a quick dip into a salon between meetings and interviews for a hair blow out in order to regain some semblance of being human. Even a little dry shampoo goes a long way. They even come in travel size now!

5. Sustenance.

According to our informal survey of publicists, the industry survives on three things Рcoffee, vitamin B12, and burritos. A gift basket, delivery, subscription service or gift card for any of these things could probably keep your publicist going for the duration of your campaign.


Christmas, PR, Touchwood PR