Jan 16, 2025
« Back to NewsTOUCHWOOD PR ACQUIRES ROCK-IT PROMOTIONS
Touchwood PR, a renowned leader in the entertainment industry today announced its acquisition of rock-It promotions, one of Canada’s most respected lifestyle and event publicity agencies. This strategic step combines the strengths and connections of two powerhouse firms, expanding their capabilities and reach across the entertainment, arts, and lifestyle industries. The newly unified team will begin operations under the Touchwood PR name effective immediately, ensuring a seamless transition for all clients. For more information on Touchwood PR, visit touchwoodpr.com. The acquisition underscores Touchwood PR’s vision to be a multifaceted leader in communications, offering clients a one-stop solution for their publicity needs. Founded in 2009, Touchwood PR has built an exceptional reputation for its work in film, television, and entertainment, representing leading festivals and events, film distribution companies, streamers and prominent actors and directors. Rock-It Promotions, with its creative approach to lifestyle and event PR, has brought campaigns to life for iconic brands and events across Canada for the past 25 years. Together, these two agencies bring unparalleled expertise, creativity, and client service under one roof. “Acquiring rock-It promotions marks an exciting new chapter for Touchwood PR,” said Andréa Grau, Founder and Owner of Touchwood PR. “Deb and I have had a personal and professional friendship over the span of our 25+ year careers, and our deep trust and respect for one another makes this decision easy. This evolution for Touchwood strengthens our ongoing commitment to broadening our services and enhancing the value we offer our clients.” "On January 1, rock-it promotions celebrated its 25th anniversary, a milestone I’m incredibly proud of," said Debra Goldblatt-Sadowski. "Since launching in 2000, I’ve had the great privilege of working with amazing partners, staff, and clients who have made this journey so rewarding. As we confidently begin this new phase with Touchwood, I couldn’t be more thrilled. Joining Andréa, a fellow female founder who I admire and respect, and joining their talented team as a Senior Consultant, is a wonderful opportunity to support and contribute to Touchwood’s continued growth and success. I’m honoured to be part of this new adventure and very excited for the future." In 2021, Touchwood PR acquired the award-winning website Shedoesthecity, a platform that spotlights the work and voices of women, trans and non-binary folks. About Touchwood PR
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