Touchwood PR Expands Senior Leadership Team With Appointment of Natalie Grossi as Senior Director

Toronto, ON - October 19, 2026 – Touchwood PR, one of Canada’s leading independent PR agencies, today announced the appointment of Natalie Grossi as Senior Director, further strengthening its leadership team. With over 15 years of experience in communications and publicity, Natalie brings deep expertise across Canada’s film, television and entertainment industries, as well as a strong track record of leading high-profile communications and publicity initiatives.

Touchwood PR also welcomes the Academy of Canadian Cinema & Television as a new client, further expanding the agency’s work with Canadian entertainment and cultural organizations. In her new role at Touchwood PR, Natalie will provide senior leadership across the agency’s client portfolio, including continuing to lead communications and publicity for the Academy, alongside supporting key clients and leading integrated communications and PR campaigns.

“Touchwood has continued to grow in both the breadth of our work and the clients we represent, and Natalie’s arrival marks an important next step for the agency,” said Andréa Grau, Founder and Owner of Touchwood PR. “Natalie is highly respected across the Canadian entertainment industry. She brings deep knowledge, strong relationships and a wonderful attitude about the work which makes her the perfect fit for our team. I have had the privilege of watching Natalie behind the scenes at the Canadian Academy for years, and she has the rare mix of leadership and a team player mentality that we really value. We are proud to also bring the CSAs under our umbrella and build on all the incredible work that is being done at the Academy to champion our Canadian creatives.”

“I have long admired Andréa and what she has built with Touchwood PR, and I am beyond thrilled to be embarking on the next chapter of my career alongside such a powerhouse team,” said Natalie Grossi, Senior Director at Touchwood PR. “Their creativity, collaboration, and passion for the Canadian entertainment industry shine through in everything they do, and I look forward to bringing my experience and perspective to Touchwood to contribute to their continued success.”

The addition of Natalie and the Academy of Canadian Cinema & Television marks the latest milestone in Touchwood’s continued growth, following its acquisition of rock-it promotions in 2025, in which the agency expanded its offerings to include lifestyle and hospitality. The agency’s roster includes: Netflix, Accent Aigu Entertainment, Heated Rivalry, Lark Productions, LaRue Entertainment, Krispy Kreme Canada, MUBI, Cineplex Pictures, Focus Features, The Second City, FAN EXPO Canada, Departure Festival + Conference, PAI Square One,The Royal Hotel, Restaurants Canada’s RC Show, Contrada, Just For Laughs, The National Ballet of Canada, Inside Out Film Festival, Pink Awards, Canadian Film Fest, WIFF, Reel Asian Film Festival, and The Reservoir Lounge, among others.

ABOUT TOUCHWOOD PR

Touchwood PR is a full-service Toronto-based PR agency within the Entertainment, Arts & Lifestyle sectors, specializing in media and content creator relations, experiential marketing, talent relations, strategic and crisis communications, as well as social media strategy. Founded in 2009 by industry veteran, Andréa Grau, Touchwood PR has built a reputation for crafting innovative and impactful campaigns that connect with the public and deliver measurable results. With expertise spanning the entertainment, lifestyle, food and beverage and hospitality sectors, Touchwood PR works with creators, performers, brands and businesses to amplify their stories to achieve their goals.

Touchwood PR owns and operates the award-winning SheDoesTheCity, an independent digital publication and cultural guide championing women and gender-diverse voices since 2007.

For more information please contact:
press@touchwoodpr.com